Joe Elmendorf
Product Strategist
I help product teams and innovators think through complex ideas by giving them visible structure.
Through visual mapping and structured thinking, I transform scattered ideas into clear frameworks that get work done.
I create maps that guide the way and am a mirror that helps you see your own thoughts.

Outcomes of Visible Structure
Team Alignment
Everyone sees and understands the same destination
Execution Confidence
Teams know what to build and why
Clear Decision-Making
Teams understand how to make good choices independently
Evaluated Ideas
Abstract ideas become structured possibilities

A newsletter on how visualization liberates thoughts.
Trusted by Major Brands:

What might it look like to work together?
Strategy Development
Meaningful strategy, clearly translated into immediate actions
A focused effort to develop your product strategy, followed by regular check-ins to ensure it’s working.
This gives you a clear strategy that translates directly into actions, without needing a full-time strategist.
Thought Partnership
Externalize and develop a new idea, without judgement
Weekly sessions where we map out your ideas visually and think through them systematically.
Dedicated time to explore concepts, see them as visual models, and develop them from initial thinking to practical application.
Ready to Talk It Through?
Let’s explore your product goals and challenges in a quick, no-strings-attached call.
You’ll walk away with fresh clarity on where you stand and what to do next.
Trusted by People:
“Wow. I just really appreciate the visual presentation of this–the thought and clarity–wow. I can see how this is your passion.”
CEO
Professional Services Firm
“I really appreciate how you made the space for us to have these hard conversations. We wouldn’t have taken the time on our own and it was really helpful.”
Director of Data Science
SaaS Product Company
“I’ve come across a lot of smart people, but Joe’s care and insane brilliance is so unique.”
Principal Product Manager
Online Retailer
“It was easy to work with Joe to brainstorm different ways of looking at the problem. It felt like Joe was an extension to our team, which is how it should feel.”
UX Lead
Online Retailer